Alithias Presentation to Michael Best Attorneys

By Paul A. Jones

On Tuesday, January 15, the Venture Capital practice group, Venture Best, invited Entrepreneur, Co-founder and President of Alithias Ross Bjella, to present a brief introduction and demonstration of his product to a number of Michael Best attorneys from various practice groups, specializations and locations. Alithias is a healthcare price and quality “look-up” tool that provides the information, incentives and analytics to help employees get the most value from their healthcare benefit. Unlike dial-up advocacy services, employees can quickly and privately shop for healthcare services. Alithias analyzes historical claims data to help employers modify plan design, wellness or incentive programs to encourage high value decisions. The package is based on a successful program that has kept healthcare insurance premium increases to less than 1/2 the national average for over 8 years.

In a follow up conversation with Bjella on the opportunity and materials, he mentioned, “As a start-up, the ability to access information and receive feedback is often more valuable than revenue. Entrepreneurs can’t be experts at everything so we rely on trusted advisors to fill in the knowledge gaps. The opportunity the Venture Best folks provided me, a luncheon presentation to select Michael Best attorneys working in the employment benefits space, was much appreciated. It was a great opportunity for me to receive feedback from experts in the field and spread the word to folks who work with the kinds of companies that Alithias targets every day. Michael Best’s proactive support of Alithias outside of the formal (e.g. billed) client relationship – by providing valuable insights and networking leads through events such as this – is something that continues to impress me about Venture Best and Michael Best’s “value added” approach to legal services.”

More on Ross Bjella and Alithias:

Bjella is the former President of DDN, a Menomonee Falls based outsourced business service company and a two time regional finalist in Ernst and Young’s Entrepreneur of the Year program. His operating team, Ojash Shrestha and Matt Olson, have many years’ experience in user interface design, database architecture and managing secure multi-relational databases. Alithias completed an initial angel funding round of $250,000 in 2011 and currently has a client list that includes Bemis, Sargento, Menasha and other well-known WI based companies.

Michael Best has served as Alithias’ legal counsel since its founding in late 2010.

We plan to conduct more of these lunches in the future. Please contact Paul Jones at 608.283.0125 or  or Kate Bechen at 414.225.4956 or to express your interest or learn more.


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